They neutralise the shoe! After you take out the inserts they feel so much drier and the smell is gone.
It makes it so much easier to love winter sports again.

Excellent product has help with my teenagers smelly football boots. Thanks so much

These are fantastic! They have a beautiful smell and I no longer get the rugby boot smell throughout the car. I will even now let the kids put their rugby bootsback inside the house!

I brought 3 scents for my sons soccer boots, they REALLY smelt like cat wee.
We are using the lemon 🍋 ones and WOW WOW WOW, I didn't think anything would lessen the smell, 3 weeks in and can now drive with my car windows up now and my laundry doesn't stink.
THANK YOU, have been recommending to many friends and soccer families

I had a custom orthotic shoe that smelt so bad it stuck out the office. Now we have had a week of blissful smelling shoes! I used to take off my shoes after teaching a kindergarten session, wash my feet and change to slippers to complete office work. Now I can even wear the shoes all day and take them off at a chiropractor appointment without offending anybody.
Another one also fixed my husband's bad car smell from our dog.

Work exactly as described. All smells eliminated from extremely smelly football boots

They really help the gigantic stench that comes from my son’s sneakers - thank the Lord

Love these - love the different colours so we can all tell whose is whose

We love these shoe fresheners such a good idea and the smell fills the whole car after soccer practice!

Was skeptical at first, but they dry the shoes and absorb the odour as promised. They are easy to use and my son uses them religiously in his shoes.